Why Do Your Competitors Rank Higher on Google Even Though Your Service is Better?

Google doesn't rank "better service"—it ranks better WEBSITES.

Your competitors aren't better. Their websites are. Here's what they're doing that you're not:

• Location keywords everywhere: "Plumber Costa Adeje" not just "Plumber"
• Fast mobile sites: Under 3 seconds load time (yours might be 8-10 seconds)
• Google Business Profile: Properly optimized with photos, reviews, posts
• Fresh content: They update regularly. You haven't touched yours since 2019.

Not worthless—but probably invisible to Google.

What's changed since 2019:

• Mobile-first indexing: Google ONLY looks at mobile version now. Is yours perfect on phones?
• Core Web Vitals: Speed and user experience now affect rankings. Old sites are slow.
• AI search: Google's algorithm is 100x smarter. Old SEO tricks don't work.

The Fix: Either rebuild properly (from €649) or optimize what you have. We offer free analysis to show exactly what's broken.

Traffic without conversions = wrong visitors OR bad user experience.

Common conversion killers:

• Hidden contact info: Phone number buried in footer, no WhatsApp button
• No clear pricing: "Call for quote" scares away 70% of visitors
• Slow mobile site: Takes 8 seconds to load = visitor gone in 3
• No trust signals: No reviews, photos, credentials visible

Yes—IF you fix the same problems he had.

Man with Van's story:

• Before: Relying on Facebook posts, missing calls while working, losing bookings to faster competitors
• The Fix: Professional one-page site with WhatsApp integration, instant contact buttons, clear pricing
• Result: 40% more bookings in 3 months. Still Page 1 Google today.
• Cost: €649 package (paid for itself in week 2)

Your Turn: See full case study and packages.

Fix your Google Business Profile first—it's free and works in days.

Priority order:

1. Google Business Profile: Claim it, verify it, fill everything, add photos. (FREE, works in 48 hours)
2. Mobile-first website: Fast, clean, WhatsApp button prominent. (From €349)
3. Location keywords: "Your Service + Costa Adeje/Los Cristianos/Las Americas"
4. Get 5 reviews: Google shows businesses with reviews first

Timeline: Our Los Cristianos Massage client hit Page 1 in 6 weeks following this exact strategy.

Depends on what you have—but usually starting fresh is faster and cheaper.

Start Fresh If:

• Built on Wix, Squarespace, or old WordPress with plugins everywhere
• Takes more than 5 seconds to load on mobile
• You can't easily update it yourself
• It's more than 3 years old

Fix Current If:

• Good structure but needs SEO optimization
• Fast but missing key features (WhatsApp, mobile buttons)
• Modern but poor content/keywords

Free Analysis: We'll tell you honestly which makes sense. Contact us.

A website is a brochure. A platform is a business system.

Basic Website (€349-€649):

• 5-10 pages with your info
• Contact forms, phone numbers
• You call web designer to change anything
• Perfect for: Plumbers, electricians, pest control, massage, cleaners

Business Platform (€1,000):

• Admin panel where YOU control everything
• Drag photos, fill forms → system auto-generates beautiful pages
• Each item gets unique shareable URL
• NO developer needed after launch
• Perfect for: Car sales, property, equipment rental, inventory businesses

Yes—with a database solution, you control everything.

How It Works:

1. Login to admin panel: Simple interface, no technical knowledge needed
2. Upload photos: Drag-and-drop. As many as you want.
3. Fill form: Make/model/year/price (cars) OR beds/baths/price (property)
4. Click "Publish": System auto-generates beautiful listing page
5. Get unique URL: Share on WhatsApp: "Here's the car: [link]"

The Power:

• Add new listings in 5 minutes
• Update prices instantly
• Remove sold items immediately
• Track which listings get most views

January 2026 Sale: €1,000 (Normal: €3,000+) • See demo

They have database platforms—not basic websites.

Think about it: How does a car dealer add 5 new vehicles on Monday morning without calling their web designer? Database platform.

What You Get:

• Content Management System (CMS): You control all content
• Auto-generated pages: System creates beautiful listing pages automatically
• Unique URLs: Each car/property gets shareable link for WhatsApp/Facebook
• Lead tracking: See which listings generate most inquiries

Examples:

• Car Sales Platform: Manage 40+ vehicles
• Luxury Property Platform: Showcase €500K-€2M villas

This is what separates professionals from amateurs.

Brutal honesty: €349-€1,000 for professionals. €3,000-€10,000 if you're getting ripped off.

Our Pricing (One-Time Payment):

• Basic Website: €349 (1 page, perfect for emergency services)
• Standard Website: €649 (5-7 pages, most service businesses)
• Professional Website: €1,049 (10+ pages, bilingual, advanced features)
• Business Platform: €1,000 January Sale (database CMS, normally €3,000+)

What's Included:

• Design + Build (one-time)
• 1st year hosting (FREE)
• 1st year domain (FREE)
• WhatsApp integration
• Google Maps
• Mobile optimization

After Year 1: Only €149/year for hosting + domain renewal. That's it. NO monthly fees ever.

Why So Cheap vs €3K Quotes? No London/Madrid overhead. No sales team. No office. Just me + 40 years corporate experience + Las Americas base. See transparent pricing.

NO. Zero. Zilch. We hate that trap too.

What You Pay:

• Build Cost: €349-€1,049 ONE TIME
• Year 1: Hosting + domain included FREE
• Year 2+: Only €149/year renewal (hosting + domain)

What You DON'T Pay:

• ❌ Monthly "maintenance" fees
• ❌ "Platform" rental (looking at you Wix/Squarespace)
• ❌ Per-page update charges
• ❌ "SEO packages" (already included)
• ❌ Support contracts

You OWN your website. Want to leave? Take it with you. Want updates? €50/hour when needed. Most clients never need updates—it's built right first time.

Usually 1-4 weeks. Sometimes 1 day.

Real Examples:

• Man with Van (€649 site): Paid for itself in Week 2 with increased bookings. Week 3 was pure profit.
• Ultra Pure Water (€649 site): First water filter system sold = €800 cash deal. Site paid for in 1 day.
• Los Cristianos Massage (€649 site): 3 new massage bookings = €180. Paid for itself in 3 weeks.

The Math:

• €349 site needs ONE small job to pay for itself
• €649 site needs 2-3 customers
• €1,000 database platform needs 2-3 sales (cars/properties)

After That? Every customer generated by your website = pure profit. Man with Van got +40% more bookings. That's NOT 40% more profit—that's 40% more bookings that EACH generate profit.

See detailed ROI breakdown in our packages page.

They don't understand the bilingual expat market OR island economics.

What Mainland Agencies Get Wrong:

• Spanish-only focus: They miss 60% of your market (English expats)
• Madrid pricing: €3K-€10K quotes that make no sense for Tenerife
• Mainland SEO: They optimize for "Barcelona plumber" not "Costa Adeje plumber"
• Payment terms: 50% upfront then ghost you (happened to 3 of my clients)
• WhatsApp ignorance: Don't understand it's THE communication tool here

What Tenerife Businesses Need:

• Bilingual sites (English + Spanish)
• Island-specific location keywords
• WhatsApp-first communication
• Understanding of expat customer behavior
• Realistic island pricing

Why I'm Different: Based in Las Americas. Understand both markets. 40 years corporate experience applied to island realities. See our About page.

YES if you want maximum customers. English-only = lose 40%. Spanish-only = lose 60%.

The Tenerife Reality:

• South Tenerife: 60% expats/tourists (English), 40% Spanish
• Different search behavior: Expats Google in English. Locals in Spanish.
• Different price expectations: English market often willing to pay more for reliable service

Your Options:

1. Multi-Language (ES/EN): €275 one-time add-on for full bilingual versions. Double your market reach.
2. English primary + Spanish summary: Key pages in both (€649 package)
3. English only: If 100% targeting expat market (€349-€649)

Best ROI? English primary with Spanish key pages. Covers both markets without doubling work.

Beat their word-of-mouth with modern online presence they can't match.

Their Advantages:

• 20+ years local reputation
• Established Spanish customer base
• Word-of-mouth referrals

Your Advantages:

• WhatsApp booking: They're phone-only (miss calls while working)
• Online visibility: They're invisible to Google-searching expats
• Transparent pricing: They say "call for quote" (scares people away)
• Modern payment: You offer card/transfer. They're cash-only.
• Fast response: WhatsApp instant vs waiting for callback

The Strategy:

1. Target the expat market they ignore (English Google searches)
2. Offer modern communication (WhatsApp, instant quotes)
3. Show transparent pricing (vs their "call for quote")
4. Professional online presence = instant credibility

Reality: You won't steal their Spanish customers. You don't need to. There's a MASSIVE underserved expat market they're ignoring because they don't have websites.

Slow = invisible + poor conversions. Every second over 3 seconds = lose 25% of visitors.

Common Slow-Site Killers:

• Huge images: 5MB photos from phones (should be 50KB optimized)
• Too many plugins: WordPress with 30+ plugins = death
• Cheap hosting: €2/month hosting shared with 1000 sites
• No caching: Server rebuilds page every single time
• Render-blocking CSS/JS: Files load in wrong order

Why Speed Matters:

• Google rankings: Slow sites drop in search results
• Mobile users: 53% abandon if load takes over 3 seconds
• Conversions: 1 second delay = 7% fewer conversions
• Impatient customers: Emergency services (plumber, pest control) need INSTANT

Google ONLY looks at your mobile site now. Desktop doesn't matter anymore.

Mobile-First Indexing (Since 2019):

Google switched to "mobile-first indexing"—meaning it ONLY crawls and ranks your mobile version. Your beautiful desktop site? Irrelevant if mobile is broken.

Mobile Ranking Killers:

• Tiny text: Need to pinch-zoom to read = Google hates it
• Buttons too close: Can't tap without hitting wrong thing
• Slow loading: Takes 8 seconds on 4G = invisible to Google
• Horizontal scrolling: Content wider than screen
• Pop-ups: Cover entire mobile screen = penalty

The Fix:

• Mobile-first design from start (not "responsive" afterthought)
• Large tap targets (buttons, links)
• Fast loading (under 3 seconds)
• No annoying pop-ups
• Easy-to-read text

Test Yours: Google "mobile-friendly test" and check. If it fails, you're invisible to 80% of searchers.

YES. 2019 websites are invisible in 2026. Google changed everything.

What Changed Since 2019:

• Mobile-First (2019): Google now ONLY indexes mobile version
• Core Web Vitals (2021): Speed, interaction, layout stability now rank factors
• Helpful Content (2022): AI detects thin/AI content vs useful info
• AI Search (2024): Algorithm 100x smarter at detecting bad sites
• Page Experience (2024): User experience heavily weighted

Your 2019 Site Probably:

• Fails mobile-first requirements
• Too slow for Core Web Vitals
• Uses old SEO tricks that now hurt
• Missing modern features (WhatsApp, etc.)

Your Options:

1. Rebuild properly: €649-€1,049 (usually best ROI)
2. Major optimization: €300-500 (if structure is good)
3. Do nothing: Stay invisible (competitor wins)

Free Analysis: We'll check your site and tell you honestly what needs fixing.