Why Your Tenerife Business Is Invisible Online
Here’s something I see constantly: Brilliant local businesses in Tenerife with rubbish websites (or no website at all) losing customers to competitors who simply look more professional online.
Whether you’re an electrician, plumber, massage therapist, or run a local bar – if someone can’t find you on Google or your website looks like it was built in 2005, they’re going elsewhere.
The Reality for Local Businesses in Tenerife
Every day, locals and expats are searching Google for:
- “Electrician near me Tenerife”
- “Massage therapy Los Cristianos”
- “Reliable plumber South Tenerife”
- “English-speaking services Tenerife”
If you’re not showing up in these searches with a decent website, you’re invisible to them.
What Actually Happens When You’re Not Online
I’ll tell you exactly what happens. Someone needs your service urgently – let’s say their electrics have gone. They grab their phone, search “electrician Tenerife,” and three businesses show up with professional websites, good reviews, and clear contact information.
You might be the best electrician on the island, but if you’re not in that search result, you don’t exist to them.
The Real Cost of Being Invisible
Every month you’re not properly online, potential customers are:
- Choosing competitors who look more established
- Assuming you’re either closed or unprofessional
- Booking services from businesses they can research and trust online
- Telling their friends about the competitor they found instead of you
It’s Not Just About Having Any Website
I’ve seen plenty of local businesses with websites that actually hurt more than help. Slow-loading sites, broken contact forms, impossible to read on phones, no clear pricing or services listed.
These businesses would honestly be better off with no website at all than the digital equivalent of a run-down shopfront.
Tomorrow: Why Mainland Agencies Don’t Get It
Next, I’ll explain why working with mainland Spanish agencies or overseas freelancers usually ends in disappointment for Tenerife businesses – and what local knowledge actually means for your online success.
Having website troubles or completely invisible online? Let’s have a chat about fixing that.
