From Tech Pioneer to Tenerife Web Design Expert
Combining decades of enterprise technology experience with deep local knowledge to help English-speaking businesses thrive online in Tenerife.
My Journey to Tenerife
After decades at the forefront of technology, including senior roles at global corporations like Apple, Mars, and British Petroleum, I've brought my extensive expertise to Tenerife to help English-speaking businesses establish effective online presences.
In November 2024, health challenges including osteoporosis led me to return fully to my passion for web development—creating websites that not only look professional but actively attract customers to Tenerife businesses.
My years in Tenerife's hospitality sector provided deep insights into the island's tourism patterns, visitor preferences, and the unique challenges faced by English-speaking business owners here. This combination of high-level technical expertise and local market understanding creates a unique value proposition for your business.
Enterprise Technology Leadership Experience
My career spans decades at the forefront of technology, working with industry leaders during the formative years of digital technology:
Apple Systems Manager at Svenska Handelsbanken London
In the 1980s, I managed Svenska Handelsbanken's entire Macintosh network, integrating it with the bank's PC mainframe infrastructure—a technically challenging endeavour at that time. My responsibilities extended across international banking operations, connecting Paris, London, Amsterdam, and Sweden through innovative networking solutions.
European Systems Manager at Mars
As European Systems Manager for both Mars Confectionery and Pedigree Petfoods, I oversaw technology integration across multiple European countries. This senior role involved managing complex technical infrastructures that supported both divisions of one of the world's largest food companies, developing strategies to leverage technology for competitive advantage.
Senior Technician at British Petroleum
Working directly with the Directors at British Petroleum, I provided high-level technical support and systems implementation guidance, ensuring that technology strategies aligned with corporate objectives at one of the world's largest energy companies.
BBC Integration Specialist
For the BBC, I integrated PC networks with Macintosh design systems, creating seamless workflows for BBC School programmes. This work required innovative approaches to cross-platform compatibility that were pioneering for their time.
Director of Customer Service and Engineering
At Solutions Inc London, I led technical teams delivering enterprise-level solutions, managing both the customer experience aspects and the technical engineering requirements of complex technology implementations.
Apple Design Studio London
As a trainer, I taught industry-standard design applications including Quark XPress, Pagemaker, Illustrator, Word, Excel, and PowerPoint. I conducted train-the-trainer courses and specialised in teaching Apple system software from 1985 through 2000, helping creative professionals master the tools that revolutionised digital design.
Blending Hospitality Experience with Digital Expertise
My career path took an interesting turn as I spent 10 years working onboard British Airways, followed by another decade running a guest house in Brighton. Throughout this period, I continued building websites on the side for various businesses.
This unique combination of high-level technical experience and customer-focused hospitality work gave me a rare perspective: understanding both the technical aspects of effective websites AND the human elements that drive customer decisions. While managing my guest house, I applied my web design skills to attract bookings directly rather than relying on third-party platforms—a strategy that significantly improved profitability.
Understanding the Tenerife Business Market
Having worked extensively in Tenerife's business environment, I understand the unique needs of English-speaking business owners here. Whether you're a tradesperson serving the local expat community, a maintenance company working with Spanish residents, or a restaurant attracting international tourists, I create websites designed to help you connect with your specific target market.
Many English-speaking business owners in Tenerife face the challenge of establishing credibility with both local Spanish-speaking customers and the international community. My websites bridge this gap by presenting your business professionally while ensuring you can be found by the right customers searching online.
Why I Understand Your Business Needs
My deep knowledge of Tenerife's tourism market combined with technical expertise allows me to create websites that work harder for your business.
Multilingual Expertise
I create websites that effectively communicate with English, Spanish, and German visitors – the three largest tourist demographics in Tenerife.
Local SEO Specialists
I know exactly what search terms tourists use when looking for businesses in different areas of Tenerife, from Los Cristianos to Puerto de la Cruz.
Mobile-First Design
With over 78% of tourists using smartphones to find local businesses, I prioritise mobile experiences that convert on-the-go visitors.
My Approach: Informed by Decades of Experience
My approach to web design has been shaped by over 30 years in technology and business:
Technical Excellence Without Jargon
My background at companies like Apple and BP taught me how to deliver technical solutions without unnecessary complexity. I explain everything in plain English, no matter how complex the underlying technology.
Results-Focused Design
Having run my own businesses, I understand that websites must generate real returns. Every design decision is made with your business goals in mind, ensuring your site actively attracts and converts visitors.
Customer Journey Expertise
My hospitality experience informs how I structure websites to guide visitors toward booking decisions—particularly important for Tenerife's tourism-driven economy where visitors are making quick decisions about where to dine, stay, or what activities to book.
Adaptability and Problem-Solving
Managing European systems for Mars taught me how to adapt solutions for different markets and solve complex problems efficiently. I bring this multinational perspective to helping Tenerife businesses appeal to international tourists.
A New Chapter in Tenerife
After relocating to Tenerife, I experienced the island both as a visitor and a resident, gaining insights that most web designers simply don't have. Working in hospitality here, I witnessed firsthand how tourists make decisions about which businesses to visit.
I've seen the frustrations English-speaking business owners face with mainland Spanish agencies who don't understand the unique needs of Tenerife's tourism market. My local knowledge helps me create websites that specifically appeal to British tourists and other English-speaking visitors who make up a significant portion of Tenerife's tourism economy.
My Promise to You
While my technical background is extensive, my approach to client relationships is refreshingly straightforward:
Honesty
Transparent pricing with no hidden costs or technical jargon. I'll always explain things in plain English and be upfront about what will work best for your specific needs.
Practicality
Websites built for real results, not just aesthetics. My focus is on creating sites that actively attract customers and generate bookings or enquiries for your Tenerife business.
Accessibility
Always available via WhatsApp for quick questions and updates. As a local business owner in Tenerife, I understand the importance of responsive communication.
Local Understanding
Creating websites that work specifically for Tenerife's tourism market, with an emphasis on appealing to English-speaking visitors and appearing in the search results they use.
Ongoing Support
I'm here to help long after your website launches. As your business evolves, your online presence can grow with you.
Ready to Leverage My Experience for Your Tenerife Business?
Let's discuss how my unique combination of enterprise-level technical expertise and local Tenerife knowledge can help your business attract more English-speaking customers.
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