Marketing advice from London or New York doesn't apply here. Tenerife is a unique market with unique rules. Here is what actually moves the needle on the island.
1. Google Maps is King
In Tenerife, "Near Me" searches are everything. Tourists don't know the area, and locals want convenience.
If you are a plumber in Adeje, but your website doesn't explicitly tell Google "I serve Costa Adeje, La Caleta, and Fañabé," you are invisible.
- Do: Verify your Google Business Profile.
- Do: Get reviews that mention the location (e.g., "Best service in Los Cristianos").
- Don't: Leave your service area blank.
2. The Language Barrier is an Opportunity
Most local businesses only have a website in Spanish. Some expat businesses only have English.
The Winner takes both.
By having a simple bilingual website (English/Spanish), you instantly double your potential market. A Spanish homeowner needs a painter just as much as a British bar owner does.
Pro Tip: Translation
Don't use Google Translate widgets. They look unprofessional. Use proper, static pages for each language so Google indexes both.
3. Trust Signals Over Flashy Design
People here have been burned by "cowboy" tradesmen before. Your website needs to scream Reliability, not "I spent €5,000 on graphics."
What works?
- Real photos of your van/team (not stock photos).
- A local phone number (+34).
- Clear pricing or "Free Quote" offers.
The Bottom Line
You don't need a complex marketing funnel. You need to be visible on Google Maps, look trustworthy, and be easy to contact via WhatsApp.
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