British-owned, based in Las Americas. I build websites in English, for English-speaking businesses, that rank on Google for English-speaking customers.
Most web designers in Tenerife work in Spanish. That creates a specific set of problems for expat business owners — problems that go far beyond just translation.
Your website copy is written in Spanish first, then translated. The result is stiff, unnatural English that doesn't resonate with British or Irish customers — and that Google doesn't rank for English queries.
Spanish agencies design for Spanish customers. They don't understand what a British customer in Tenerife is actually searching for, what builds trust with them, or how they want to make contact.
If your site was built by a Spanish designer, the keyword strategy is almost certainly Spanish. You're invisible to the thousands of English-speaking tourists and expats searching Google every day.
Every update, every correction, every improvement requires going through a translation layer. Small jobs become slow and frustrating. Mistakes don't get caught.
I'm Karl — British, based in Las Americas, and I've been building websites for Tenerife businesses since 2017. Before that, 40 years working at corporate level with Apple, Mars, BP, British Airways, and the BBC.
I moved to Tenerife as an expat. I understand the market from the inside — the English-speaking community, the seasonal tourist influx, the mix of nationalities, the way local service businesses win and lose customers. I've lived it.
Every website I build is written in natural, professional English from the ground up — not translated. The SEO targets the queries your English-speaking customers are actually typing. And every conversation we have is in plain English, no intermediaries.
I also build bilingual sites for businesses that want to reach both markets. See the full service range →
South Tenerife has two distinct customer bases. Most businesses only target one. The smart ones target both.
British expats, Irish residents, tourists from the UK searching for services on their phones. They search in English, trust English-language websites, and use WhatsApp. If your site isn't optimised for English Google searches, they go elsewhere.
Local Spanish residents and Canarian customers searching in Spanish. A bilingual website with proper Spanish SEO — not a translation plugin — gives you full access to this market too. Double the reach, one website.
I build websites that target both audiences properly. See our Tenerife web design service page for full details on how this works in practice.
Real feedback from English-speaking business owners in Tenerife.
"Karl has done an absolutely fantastic job. I have because of this taken on several much needed new clients. His attention to detail is second to none."
"Karl has made a fantastic job of my website. I've had a much needed upturn in enquiries and already more work come through. Can't recommend highly enough."
"Fantastic website by a true professional who always goes the extra mile for our business. 110% impressed in every aspect."
Yes — I'm Karl, a British web designer based in Las Americas. I work entirely in English, build websites with English copy and SEO, and am available by WhatsApp, email, or in person. I'm the only English-speaking web designer in south Tenerife specialising in local SEO for service businesses.
Not with me. Every step of the process — briefing, copywriting, revisions, launch, and ongoing support — happens in English. You'll never be waiting for a translation or struggling to explain what you want.
Yes, and it's one of the most effective things you can do for a Tenerife service business. I build proper bilingual sites — separate, fully indexed English and Spanish pages — not translation widgets. This means you rank on Google in both languages and reach both markets. The bilingual option is available as an add-on from €275.
Websites start from €349 for a single-page professional site, up to €1,049 for a full 5-page authority site with multi-market SEO. There are no monthly fees — you own your website outright. See the full packages and pricing page.
That's the whole point. Every site I build is structured to rank for the English queries your customers are actually typing — not generic terms, but specific local searches like "massage Los Cristianos" or "man with van Tenerife". Real results from real clients are shown in the portfolio.
No language barriers. No translation delays. Just a professional website that works in English, ranks in English, and brings in English-speaking customers. Let's talk.