Yesterday I talked about businesses being invisible online. Today, let’s discuss why hiring the wrong web designer makes things worse.
The Problem with Mainland Agencies
I’ve seen too many Tenerife businesses get burned by mainland Spanish agencies or cheap overseas freelancers. They promise the world, deliver generic websites, then disappear when you need support.
Here’s what they don’t understand about Tenerife:
They Don’t Know How Locals Search
Mainland designers optimise for “Madrid plumber” or “Barcelona restaurant.” But here in Tenerife, people search differently:
- “English-speaking electrician Tenerife”
- “Reliable services South Tenerife”
- “Los Cristianos massage therapy”
- “Expat-friendly plumber”
They’re building websites for the wrong searches.
They Miss the Expat Market Completely
A huge chunk of your potential customers are English-speaking expats who:
- Want clear communication in English
- Look for businesses that understand their needs
- Value reliability and transparency above rock-bottom prices
- Use WhatsApp more than traditional phone calls
Mainland agencies treat this like any other Spanish market. It’s not.
They Don’t Understand Our Geography
Tenerife isn’t like mainland Spain where you might serve a 50km radius. Here, someone in Los Cristianos won’t drive to Puerto de la Cruz for routine services.
Your website needs to target your specific area – whether that’s South Tenerife, North Tenerife, or specific towns. Mainland agencies lump everything together as “Tenerife” and wonder why it doesn’t work.
Why I’m Different
I actually live here in Tenerife and understand how local businesses really work. I’m not some mainland agency or overseas freelancer – I get it:
- How locals search for services they need
- What expats look for when choosing English-speaking providers
- Why most Tenerife businesses struggle online
- Which areas get the most search traffic
- Why WhatsApp is absolutely essential here
Plus, I’ve spent decades working for massive companies like Apple, BP, Mars, and the BBC. Now I use that high-level expertise to help local Tenerife businesses – you get corporate-quality work without the corporate prices.
The Enterprise Experience Difference
Most local web designers are self-taught or learned basic WordPress. I spent years managing technology for international banks, multinational corporations, and major broadcasters.
That means your website gets:
- Proper technical architecture
- Professional project management
- Enterprise-level security practices
- Strategic thinking, not just pretty pictures
Tomorrow: Real Results from Real Businesses
Next, I’ll show you exactly what’s happened for local Tenerife businesses when they got their online presence sorted properly.
Tired of dealing with agencies who don’t understand Tenerife? Let’s chat about doing it right.
