We’ve covered why you’re invisible, why mainland agencies fail, and seen real success stories. Now let’s talk about what actually works for local Tenerife businesses – and what’s usually a waste of money.
What You Actually Get
After working with dozens of local businesses here, I’ve learned what makes the difference between a website that sits there looking pretty and one that actually brings in customers.
Immediate Results
Professional Website Design
Not flashy animations or fancy graphics – just clean, trustworthy design that makes you look established. Think “reliable local business” not “trying too hard to impress.”
Google Business Profile Setup
This is huge for local businesses. When someone searches “electrician near me” or “massage therapy Los Cristianos,” you want to appear in that map section with good photos, opening hours, and reviews.
WhatsApp Integration
Everyone uses WhatsApp here. Having a big green button that lets people message you instantly is gold for local businesses. Much easier than filling out contact forms.
Mobile-Friendly Design
Most of your customers will find you on their phones. If your website looks rubbish or loads slowly on mobile, they’ll just hit back and try someone else.
Long-term Growth
Local SEO Work
This is targeting how locals actually search for your services. Not generic “electrician” but “electrician South Tenerife” or “English-speaking plumber.” Much less competition, much better results.
Content in English and Spanish
Depends on your business, but many local services benefit from having key information in both languages. Expats prefer English, locals often prefer Spanish.
Proper Analytics
You need to know what’s working. How many people visit your site? Which pages do they look at? Where do they come from? This tells you if it’s worth the investment.
Ongoing Support
Things break, you need updates, Google changes its mind about something. Having someone who actually answers when you need help is worth its weight in gold.
Local Knowledge
Understanding Tenerife
This isn’t mainland Spain. The search patterns are different, the customer expectations are different, the geography matters differently.
Focus on English-Speaking Market
Huge chunk of potential customers are expats or English-speaking locals. Your website needs to appeal to them specifically.
Area-Specific Optimisation
Someone in Los Cristianos won’t drive to Puerto de la Cruz for routine services. Your website needs to target your actual service area.
Real Knowledge of What Works
I’ve seen what actually brings in customers for local businesses versus what looks good in a portfolio but does nothing for your bottom line.
What’s Usually a Waste of Money
Fancy Animations and Videos
Look impressive in presentations, slow down your website in reality. Most local customers just want to know what you do and how to contact you.
Complex Booking Systems
For most local services, WhatsApp or a simple contact form works better than elaborate booking calendars that confuse people.
Social Media Integration Overkill
Having links to your Facebook page? Fine. Automatic feeds and complex social widgets? Usually just clutter.
Multilingual Everything
Unless you’re specifically targeting German tourists or have good reason, focus on English and Spanish. Adding French, Italian, etc. is often pointless complexity.
The Services That Actually Matter
For most local Tenerife businesses, you need:
- Clean, professional design that builds trust
- Local SEO targeting your actual service area
- WhatsApp integration for easy contact
- Mobile optimisation because everyone’s on phones
- Google Business setup for local searches
- Basic analytics to track what’s working
Everything else is usually nice-to-have rather than essential.
Tomorrow: Getting Started
In the final post, I’ll cover exactly how to get started, what it costs, and how to avoid the common mistakes that waste time and money.
Want to know what would work best for your specific business? Drop me a message and let’s have a chat.
